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Sr Product Designer · Workday · Bay Area

Designing products that move businesses forward.

Two decades of product design in FinTech, E-Commerce, and Enterprise HR — now shaping how AI changes the way people manage their benefits at Workday.

About

Hi, I'm Brent.

My process starts with research and doesn't skip the hard work in between — workshops, whiteboarding, and lo-fi concepts tested early and often.

I use AI to accelerate the work without shortcutting the thinking. By the time pixels get placed, the hard decisions are already made.

More about me
Now

AI, integrated into the process.

I’m exploring how AI changes the design process and the products themselves — from research synthesis to in-product copilots — inside Workday and on side projects.

AI showcase
Talent Management AI

Integrating AI assistance into talent management workflows at Workday.

Process automation

Using AI to compress synthesis, ideation, and documentation — not replace them.

Prototyping

Spinning up functional prototypes (this site included) with AI-assisted tooling.

Critical eye

Where AI helps. Where it hurts. Writing about both.

Process

The double diamond, supercharged by AI.

Research, synthesis, ideate, prototype, validate, track — Now faster than ever. Tap a step to dig in.

Read the process
  1. 01
    Research

    Stakeholder interviews, on-site observation, journey mapping. Get out of the office and into the merchant’s shop, the member’s club, the user’s couch.

  2. 02
    Synthesis

    Cluster findings, articulate insights, frame the problem. Translate research into something a cross-functional team can act on.

  3. 03
    Ideate

    Sketch first, never start in the computer. Diverge wide, share the wall, get feedback early before committing pixels.

  4. 04
    Prototype

    Lo-fi to hi-fi as the story sharpens. Printable, clickable, coded — whatever the question demands.

  5. 05
    Validate

    Test with real users in their context. Iterate on what we learn. Repeat until the experience clears.

  6. 06
    Metrics

    Tie the work back to business outcomes. Engagement, conversion, GMV, NPS. Design that doesn’t move the needle isn’t finished.